News Detail

Deepening Cooperation and Focusing on Innovation | Several Industry Experts Visit New Standard Doors and Windows to Explore High Quality Development of the Industry Together

Issuing time:2026-02-23 22:30

On August 8th, Wang Hongtao, Chairman of the Curtain Wall Doors and Windows Special Committee of the China Engineering Construction Standardization Association, President of the Testing and Certification Branch of the China Building Metal Structure Association, He Hong, Advisor of the China Building Curtain Wall Doors and Windows Standardization Technical Committee, Director of the Technical Expert Committee of the Foshan Doors and Windows Industry Association, and Li Shunmou, Director of the South China Region of the National Curtain Wall Doors and Windows Research Center, visited simbor Doors and Windows for a visit and exchange. Huang Dongjiang, Chairman of simbor Home Furnishings Group, and Huang Zifeng, Vice President, warmly received them. The two sides had a deep dialogue on system door and window technology innovation and standard system construction, jointly exploring the upgrading path of the home industry and promoting the door and window.

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Five dimensional integrated full industry chain layout leads the

development of new quality productivity in the industry



Accompanied by Huang Zifeng, Vice President of New Standard Home Furnishings Group, a delegation of industry experts visited the 350000 square meter intelligent manufacturing base of New Standard Home Furnishings Group. Deeply understanding the full industry chain layout of the integration of "profiles, spraying, glass, intelligent manufacturing, and home integration" in the new standard, we highly recognize the dual advantages of the new standard in connecting the upstream and downstream aluminum and glass industry chains and achieving quality and cost leadership. We express that the new standard has established a solid competitive barrier in the industry by vigorously developing new quality productivity, and opened up a new track for improving quality and efficiency in the door and window industry.


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Leading technological breakthroughs, innovating

door and window safety and aesthetics



Entering the product exhibition hall of the new standard collection, which is themed, situational, and experiential, experts can immerse themselves in the full category ecosystem of the new standard that integrates curtain wall doors and windows, entrance doors, interior doors, and customized home furnishings. They can personally experience the breakthrough innovation of large glass panoramic curtain wall windows in the fields of safety technology and artistic aesthetics.

As the pioneer of integrated doors and windows with thermal insulation and broken bridge window screens, simbor has always been advancing in product research and development, creating a global research and development think tank, and hiring Italian national treasure level designer Rochdi to lead the innovation of door and window structures, perfectly integrating international cutting-edge design concepts with Chinese manufacturing processes. During the exchange, President Wang Hongtao affirmed the leading role of New Standard in the innovation and development of the industry, particularly pointing out that "New Standard builds an innovative research and development system centered on user needs, and through continuous material technology innovation and product technology innovation,Promoting the upgrading of industry door and window standards has truly achieved the perfect unity of product performance and aesthetic value, providing consumers with comfortable, satisfactory, and high-quality home solutions. ”

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Deepen cooperation, gather strength, innovate, and jointly

promote new development in the door and window industry



At the symposium, Huang Dongjiang, Chairman of New Standard Home Group, and Huang Zifeng, Vice President, discussed the future development trends of the door and window industry with visiting guests. Chairman Huang Dongjiang emphasized that as a leading enterprise with 26 years of industry accumulation, simbor has always taken technology as the core, innovation as the driving force, and the development of intelligent technology as the source of power, aiming to build a century old brand in the long run. By building a dual wheel drive model of "multi category product matrix+full industry chain cluster", we are fully committed to promoting the strategic upgrade of "full chain new standard manufacturing". This not only brings consumers a higher quality home experience, but also creates greater value for our distributor partners. At the same time, it injects new momentum into the high-end and intelligent development of the door and window industry. The expert group highly appreciates the original intention of the new standard to adhere to quality, stating that the new standard has redefined the industry standard to a new height with excellent product and service quality, and set a new benchmark for the door and window industry.



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This exchange has opened a new chapter in the deep cooperation between New Standard and industry associations. In the future, the new standard will continue to deeply cultivate the field of high-end system doors and windows, and work together with industry associations to promote technological innovation and standard upgrading of high-performance system doors and windows, contributing to the innovative development of the industry.



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