The grand 2023 New Standard Aluminum Industry Production Celebration was held to climb new heights and create a smart future with high spirits and a new chapter!

With the continuous efforts of the country to expand domestic demand and promote consumption policies, as well as the gradual recovery of residents' consumption confidence, the home furnishing industry has also regained vitality. At the same time, with the more diversified home decoration needs of consumers, enterprises urgently need to transform and upgrade from "manufacturing" to "intelligent manufacturing".

On June 3rd, the grand launch of the production celebration of simbor Aluminum Industry not only signifies the expansion of simbor Home Group into the upstream aluminum profile extrusion and spraying industry, but also indicates that simbor Home Group has taken a higher step in production scale and research and development strength, opening up a service-oriented manufacturing model of personalized customization and flexible intelligent production, and moving towards the construction of a high-end customized home supply chain ecosystem, ushering in a new era of intelligent home manufacturing in China.

Congratulations from all directions, witness the grand ceremony together

Zhang Chuanxi, founder of China Gaoding Exhibition and Gaoding Club, and rotating chairman of Guangdong Home Furnishing Industry Federation, stated in his speech that the market economy is gradually recovering, and the home furnishing industry is gradually restoring normal production and business order. For enterprises, it is especially important to seize this major opportunity, transform national policy support into driving force for development, and actively expand new opportunities. The production of simbor Aluminum is a milestone leap forward, and he believes that the path of high-quality development of simbor will become wider and wider.

Zhang Yongzhi, Vice President of Youju and Dean of Youju Research Institute, stated that the current customized door and window market is gradually upgrading from the demand for primary products to the demand for high-quality system doors and windows, and the market prospects are very promising. The new standard doors and windows follow the market trend, with a complete industrial chain as the cornerstone, realizing flexible production and personalized customization, and are highly competitive in the industry.

Hua Qiansheng, Deputy General Manager of China Construction Expo (Guangzhou), expressed sincere congratulations on the commissioning of simbor Aluminum Industry. simbor is an old and good friend of China Construction Expo, always promoting innovation and upgrading in the industry with high-quality products. He believes that simbor will continue to lead the new wave of the industry in the future.

Huang Guodian, Chairman of the Alumni Association of Xiamen University Guangdong Campus and Chairman of Jingbang Sealing, stated that the new standard is leading the industry to accelerate towards high-quality development with a more complete industrial chain, higher quality products, and higher level services, and synchronously promoting the strategic new situation of mutual benefit and win-win among peers. In the future, both parties will work together to promote the transformation and transformation of the door and window industry.

On the afternoon of June 3rd, an innovation forum with the theme of "Innovative Development, Cooperation and Win win - New Opportunities for the Development of the Door and Window Industry" was held at the headquarters of simbor Home Furnishing Group. Industry experts such as Ma Haohua, Vice President of Marketing at simbor Home Group, Zhang Yongzhi, Vice President of Youju Research Institute, Xu Sheng, Executive Chairman of Guangdong Door Industry Association, Zhou Zhong, Founder of Pan Home Circle, Yang Feng, Founder of Dingfenghui Home New Media, and Han Feng, Founder of Guirenzhuo Strategic Marketing Consulting and China's Sales Fossil, gathered together to share and collide viewpoints, engage in ideological exchanges, focus on the current development status and future trends of the industry, and jointly draw a new blueprint for development.

Zhang Yongzhi, Vice President of Youju and Dean of Youju Research Institute, believes that the door and window industry is currently one of the most promising blue ocean markets in the decoration and home furnishing industry. Enterprises should actively leverage their own advantages, empower complementarity through more strategic cooperation, demonstrate the advantages of strong alliances, and promote the improvement of brand competitiveness and influence.

Xu Sheng, Executive Chairman of Guangdong Door Industry Association, proposed that the door and window manufacturing industry is currently striving to overcome the dilemma of low added value in traditional large-scale and standardized production, and gradually transforming and upgrading from improving the intelligent production level of the manufacturing industry, promoting the deep integration of information technology and industrialization. In this context, enterprises should enhance flexible production and improve the efficiency of customized door and window production through the application of automation and information technology.

Pan Home Circle founder Zhou Zhong stated that the current trend of diversified and personalized housing needs among Chinese people is evident. The connotation and boundaries of housing demand are undergoing profound changes, and the industry should not only solve the problem of housing, but also constantly explore how to improve the quality of life. A leading home furnishing brand with a wider range of categories, better quality, faster delivery, better service, and better prices will further expand its competitive advantage.

Yang Feng, founder of Dingfenghui, a new home media platform, stated that the home industry is currently undergoing profound changes. The complex market changes are accelerating the industry's reshuffling, while also bringing new opportunities to the industry. Enterprises need to address users' personalized needs through industrialization, scaling, and digitization, and strike a balance between market demand and customization efficiency.

Han Feng, founder of Guiren Zhuzuo Strategic Marketing Consulting and a living fossil of Chinese marketing, said that for door and window enterprises, "quality is life, brand is efficiency". Enterprises should strengthen the development concept of "customer-centric", maintain brand vitality through innovation, and win the market through quality.

After 24 years of accumulation, simbor has always adhered to product quality as the guide, providing high-quality home products and services to consumers and leading the industry to flourish. Based on the new stage of development, the new standard will implement the new development concept, build a new development pattern, and promote the upgrading and transformation of enterprises with integrated and automated production bases throughout the entire industry chain and intelligent manufacturing as the core strength. It will bravely climb new peaks, intelligently innovate the future, and lead the new direction of industry development