Simbor Home Group Year-end Celebration | Thank 2025, New Coordinates, New Journey, Together Towards a Vibrant Future

In the era of uncertainty, the market is being reshaped at an unprecedented pace. For home furnishing enterprises, only by continuously innovating to build a competitive advantage and winning the initiative with unique value can they navigate through cycles and achieve long-term stability and success. Over the past year, Simbor Doors and Windows has anchored itself on a path of high-quality growth, focusing on product refinement, technological depth, and service systematization, delivering a solid and impressive performance.

Recently, the "Grateful for 2025: New Coordinates, New Journey" year-end celebration of Simbor Home Group was successfully held. Chairman Huang Dongjiang, Executive President Xiao Haiyan, Vice President Huang Zifeng, along with all Simbor colleagues and partners, gathered together to reflect on the remarkable past and look forward to the promising future. They are united in their determination to embrace the vibrant new chapter of 2026.

Embark on a glorious journey, and forge a new chapter in the name of struggle

At the beginning of the annual meeting, Huang Dongjiang, Chairman of Simbor Home Furnishing Group, extended his sincere Spring Festival greetings and heartfelt thanks to all colleagues with the theme of "To the Struggle, To the Future". He reviewed the breakthrough achievements Simbor had made in various fields over the past year, pointing out that Simbor had not only achieved strategic leaps in "crossing peaks" and "entering the sea", but also forged a "three-pronged attack" at the business level. In terms of intelligent manufacturing and sales, it had established an independent and comprehensive supply chain system for doors and windows, ranging from aluminum materials to glass, achieving dual breakthroughs in technological strength and intelligent manufacturing capabilities. In overseas trade, it had made milestone progress, establishing long-term cooperation with several international strategic customers, laying a solid foundation for globalization. At the same time, it had achieved strong breakthroughs in engineering projects, with both quantity and quality of residential door business improving, and the door and window system completing innovative iterations, demonstrating strong comprehensive strength and growth momentum.

Chairman Huang emphasized that 2026 is a crucial year for Simbor to achieve strategic leaps and move towards a higher level of development. We will closely focus on the three major directions of "maintaining goals, stabilizing overseas operations, and winning at the new starting point", continuously climbing higher peaks and sailing towards deeper blue oceans. He called on all Simbor people to reach a consensus, strengthen their beliefs, and work with a pragmatic and diligent style, closely cooperating around strategic deployment to jointly embark on a magnificent new journey of leapfrog development for Simbor.

In his 2025 annual brand marketing summary speech titled "Long-termism: Growing towards the Light", Huang Zifeng, Vice President of Simbor Home Group, systematically elaborated on the path and implementation of the 2025 annual brand strategy from six dimensions: culture as the soul, brand shaping, product foundation, promotional charge, terminal cohesion, and content drive. He stated that in 2026, Simbor will continue to uphold the spirit of "long-termism", unswervingly promote the systematic upgrading of the marketing system, continuously strengthen technological research and product innovation capabilities, fully implement the quality-driven strategy, and build sustainable long-term development advantages. In the future, Simbor will steadily move towards its vision of "becoming a globally renowned brand of high-end doors and windows, continuously exploring simbors for ideal living" with more systematic brand momentum, steadier market steps, and superior brand services.

Guided by starlight, we illuminate our path with the light of role models

The year 2025 was a year of pioneering and progress. All Simbor people continued to move forward with firm steps, interpreted responsibility with enthusiasm, and condensed development momentum through hard work, jointly engraving the struggle mark of Simbor's rapid progress. Xiao Haiyan, Executive President of Simbor Home Group, expressed her heartfelt gratitude to all Simbor people in her speech. She pointed out that all achievements stem from daily accumulation and reflection, and every breakthrough carries the focus and adherence to quality. It is the continuous efforts and wise contributions of every Simbor person that have jointly paved the solid and clear development path of Simbor in the past year. She emphasized that this achievement is not the end, but the starting point of a new journey. In the days to come, she looked forward to all Simbor people continuing to uphold craftsmanship, maintain sharpness, seize opportunities in changes, create value through perseverance, and work together to create a more brilliant future for Simbor.

At the commendation conference, everyone witnessed the awarding of honors across multiple categories, including the "Chairman's Special Award," "Senior Management Award," "Outstanding Team Award," "Outstanding Management Award," "Outstanding Employee Award," "Best Performance Award," "Innovation Award," "Craftsman Award," "Growth Breakthrough Award," and "Best Newcomer Award." Each trophy not only engraved the footprints of the winners' struggles but also reflected the spirit of Simbor people's determination to forge ahead and advance together, inspiring all Simbor people to strengthen their beliefs, walk side by side, and jointly create a new situation for the company's development.

"Walking together with one heart, we embark on a new journey with united strength."

Over the past year, facing market challenges, Simbor Doors and Windows has risen to the occasion and moved forward steadily, achieving solid operational results. This success is inseparable from the firm support and close collaboration of our vast network of supplier partners. In recognition of this, a special ceremony was held at the celebration to commend outstanding suppliers. Huang Dongjiang, Chairman of Simbor Home Group, stated that in 2026, Simbor will optimize supply-demand collaboration with our supplier partners, deepening cooperation in areas such as stable delivery, quality control, and cost optimization to enhance overall operational efficiency. Together, we will build a more resilient international supply chain, strengthening our joint efforts in standard alignment, efficiency improvement, and risk collaboration. In new strategic areas such as aluminum profiles for new energy vehicles, we will work with our supplier partners to establish a "strategic innovation alliance", jointly promoting the research, development, and application of new materials and processes. Through complementary strengths and deep collaboration, we aim to create long-term value and strive tirelessly to create a better living environment.

Hua Cai is in full bloom, playing a strong note for the future with enthusiasm

The eagerly awaited evening performance kicked off on the dazzling stage. A series of captivating performances, including passionate dances, the harmonious blend of strength and grace in Chinese Kung Fu, and creative shows that fused product and art, were presented one after another, igniting the passion and resonance of the entire audience. This was not just an audio-visual feast, but also embodied the spirit of Simbor people moving forward together and embarking on a shared future.

The event also featured multiple rounds of exciting surprise draws, with prizes spanning various aspects of daily life, reflecting the meticulous care of the new brand towards its employees. With each surprise grand prize being given away, the atmosphere of the dinner party reached a climax, filled with applause, laughter, and blessings. All members of the new brand were immersed in this warm and uplifting feast, jointly playing a spirited prelude to 2026.

Thank you, 2025. This year, we have anchored our direction amidst challenges and written extraordinary achievements through breakthroughs. Every accomplishment embodies the wisdom and sweat of all Simbor people; every footprint bears witness to the solid strength of Simbor people marching forward side by side. The new coordinates for 2026 have been set, and the new journey has begun! Simbor will continue to use innovation as its brush and quality as its ink, standing at the forefront of the industry's tide, and together, we will paint a magnificent future for Simbor on the canvas of the era.